Welcome to the myCulture Blog

Thinking about starting your art collection? Whether driven by passion or investment, entering the art market can feel both thrilling and overwhelming. With its opaque dynamics, countless players, and ever-changing trends, even experienced collectors face challenges. This article breaks down the complexities and offers practical advice to help you navigate your collecting journey with confidence and clarity.

Do you have to love Picasso to “get” art? And what if a masterpiece just leaves you cold? This personal essay breaks with art snobbery and invites you to trust your own eyes again—no wall texts, no pressure, no approval needed. A love letter to personal taste, and a playful reminder: you’re allowed to love what you love. That’s where real art begins.

"Art never fully belongs to those who pay for it." Art escapes power and profit — it touches, moves, and endures. Not because people need it to survive, but because they need it to live.

Kunst als Katalysator: Neue Genres verbinden Wissenschaft, Aktivismus und Technologie, um alternative Zukünfte zu gestalten.

Talent alone is not enough – discover how four artists became icons of art history through courage, vision, and resilience.

Must-see exhibitions in Vienna 2025! Feminist modernism, digital pioneers & raw masterpieces — plan your visit now with the myCulture app!