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Welcome to the myCulture Blog
Explore Vienna’s vibrant art scene with exhibition highlights, artist spotlights, and fresh perspectives. Your go-to source for all things art!


5 Art Challenges You Can Try at Home
Creativity doesn’t require hours or expensive tools—sometimes ten minutes and a sketchbook are enough. In this post, we explore simple art challenges that fit into daily life: from keeping a visual journal to experimenting with just one color, from shared online drawing sessions to daily creative rituals. None are about perfection. They’re about play, perspective, and discovering your unique creative voice.

Laura Weimann
Sep 13 min read


Why Artists Are Joining myCulture
More and more artists are choosing myCulture — not as a trend, but as a platform they help shape. In conversations, DMs, and moments between shows, it’s clear: visibility without compromise, a sense of belonging, and genuine exchange. Read what other artists say about the myCulture community — and why they’re part of it.
Vera Grablechner
Aug 13 min read


How to Navigate the Challenges of Collecting and Investing in Art
Thinking about starting your art collection? Whether driven by passion or investment, entering the art market can feel both thrilling and overwhelming. With its opaque dynamics, countless players, and ever-changing trends, even experienced collectors face challenges. This article breaks down the complexities and offers practical advice to help you navigate your collecting journey with confidence and clarity.

Hilary Tsui
Jul 55 min read


Permission to Love What You Love
Do you have to love Picasso to “get” art? And what if a masterpiece just leaves you cold? This personal essay breaks with art snobbery and invites you to trust your own eyes again—no wall texts, no pressure, no approval needed. A love letter to personal taste, and a playful reminder: you’re allowed to love what you love. That’s where real art begins.

Irena Ashcraft
Jun 16 min read


Art for the People or People for the Art?
"Art never fully belongs to those who pay for it."
Art escapes power and profit — it touches, moves, and endures. Not because people need it to survive, but because they need it to live.

Denis Leo Hegic
May 12 min read


Art as a Portal: New Genres for a Changing Planet
Kunst als Katalysator: Neue Genres verbinden Wissenschaft, Aktivismus und Technologie, um alternative Zukünfte zu gestalten.

Nicole Loeser
Apr 14 min read


Women Who Shaped Art History: What Made Them Icons?
Talent alone is not enough – discover how four artists became icons of art history through courage, vision, and resilience.

Paula Marschalek
Mar 36 min read


Must-See Exhibitions in Vienna 2025: Art You Don’t Want to Miss
Must-see exhibitions in Vienna 2025! Feminist modernism, digital pioneers & raw masterpieces — plan your visit now with the myCulture app!
Vera Grablechner
Feb 43 min read
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